Marketing Strategy of Online Shop - A Case Study of Woman Clothing & Accessories in Taiwan.

碩士 === 國立中山大學 === 資訊管理學系研究所 === 96 === Yahoo! Auction web site now is the most often visiting web site in Taiwan. Wish this leading advantage, it offers an e-commerce platform for small business entrepreneurs to start their own business on Internet. This research is to investigate how the online sho...

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Bibliographic Details
Main Authors: Ya-Hui Chou, 周雅惠
Other Authors: Fen-Hui Lin
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/zcn6xt