A Study of System Dynamics in Customer Satisfaction and Word-of-Mouth Cognitive Difference - A Case of Cable Modem Service

碩士 === 國立中山大學 === 資訊管理學系研究所 === 96 === Most studies about customer satisfaction and word-of-mouth communication were discussed how customer satisfaction brought word-of-mouth communication. And to word-of-mouth communication, researches were referring to the motive of word-of-mouth communication, ho...

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Bibliographic Details
Main Authors: Kuan-hung Liu, 劉冠宏
Other Authors: Tu, Yi-Min
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/323p72