The Study of Brand and ODM Strategy for Brand: using LCD TV ODM as example

• Main Authors: Man-sing Chung, 鍾文聲
• Other Authors: Pei-how Huang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/d72pt4

碩士 === 國立中山大學 === 高階經營碩士班 === 96 === 3C industries have been developing for 30 years in Taiwan. Taiwan corporations are putting hugh resources within these industries. Moreover, Taiwan Government is also putting hugh resources to support. Due to concentration to support the value chain of European, American and Japanese International brands and corporations, made the big success of Taiwan economy. Recent years, Taiwanese corporations are losing competitions, therefore, Taiwanese plants are moving to China, even South East Asia. These movements are enforcing Chinese and South East Asian industries, so letting Taiwan to face hugh challenges. Recent years, European, American and Japanese brands are very successful. Most of them are having the help from the OEM business model with Taiwanese corporations. In the meantime, some Taiwanese corporations are building their own brand and on the other hand dealing OEM business with these international brands. As already have big influence to the international brands’ business, so Taiwanese corporations are requesting to select building brands or OEM business. This is a very difficult choice. What kinds of product are making by Taiwanese OEM corporation? Taiwanese OEM products are a lot of kinds, from screws, screw drivers, shoes, umbrarella, cloths, computer, laptop, TV sets, TV shows… even Satellite business. Why Taiwanese corporations are so successful in OEM business? What kind of strategy is/are using? I am working in professional OEM TV cooperation for international famous brands. So, I want to study brand and OEM strategy, and use LCD TV as example.