A Study for Endorser of Advertising Effect in Sport Event
碩士 === 國立臺灣體育大學(桃園) === 休閒產業經營學系碩士班 === 96 === The study tried to discover the effect of different source credibility on endorsers to advertising effect. Meanwhile, it tried to discover whether the match-up is the mediator among source credibility, advertising attitude, event attitude and attendance...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/56771285414084866435 |