The Influence of Product Placements on Perceived Credibility, Satisfaction andBrand Image: The Case for TV News
碩士 === 國立臺灣體育大學(桃園) === 休閒產業經營學系碩士班 === 96 === The aim of this study is to find out the influence of product placements towards audiences’ perception. In order to investigate audiences’ perception towards different genres of product placements within TV news. Based on the interview of 239 persons by...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22062692397263814322 |