ON-SITE SPECTATOR ATTITUDE TOWARD SPONSORSHIP EFFECTIVENESS ON THE CORPORATE: A CASE STUDY ON THE 2007 BASEBALL WORLD CUP
碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 96 === Sponsorship has become a trend in the sport industry. Through sponsorship, sport organizations and enterprises exchange mutual benefits and create a win-win situation. Sponsorship benefits can be evaluated from different aspects. In this study, sponsorship...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/52248603580120127958 |