A Study on the Sport Marketing Field of Journals and Magazines in Taiwan
碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 96 === This study used content analysis to explore the development and topic trend of the sport marketing field of journals and magazines in Taiwan. 100 articles were collected from academic journals and normal magazines in Taiwan. Researcher categorized data to f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64911393194459256577 |