The Influence of Lock-in Effect on Customer Loyalty-The Case of Knowledge Intensive Service Operations in Taiwan's Technology Firms
碩士 === 國立清華大學 === 工業工程與工程管理學系 === 96 === For Taiwan high-tech industries’ move from manufacture to service, the customer relationship and loyalty management become one of the most important issues. In order to maintain customer’s loyalty, the firms would find that there are two key dimensions consid...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/81328863104750164501 |