Game Theory Approach for Cooperative Advertising in Manufacturer-Retailer Supply Chain
碩士 === 國立清華大學 === 工業工程與工程管理學系 === 96 === Cooperative advertising is an interactive relationship between a manufacturer and a retailer in which the retailer initiates and implements a local advertisement and the manufacturer shares part of the costs. Except cooperative advertising, the manufacturer u...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06959479894036827473 |