The Effect of the Alliance Performance on Intention of Alliance Continuance – Control Mechanism as Moderators

碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 96 === With the shortening life cycle of products, and in confronting the competition in the marketing environment, general entrepreneurs could not cope with these problems all by themselves, no matter how large or how abundant resources a company is. A lot of ent...

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Bibliographic Details
Main Authors: Hui-hsuan Liu, 劉憓諠
Other Authors: Shueh-Chin Ting
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/55465707990588288321