The Study of the Marketing Strategy of the Keelung Mid-summer Ghost Festival Cultural Industry
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 96 === The purpose of this research is to discuss the marketing strategy of Keelung Mid-summer Ghost Festival cultural industry and analyzes its transition and cultural implications. I applied 5P (product, price, place, promotion and partnership) to analyze the mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9mbke7 |