The Effect of Experiential Marketing, Experiential Value, and Involvement to the Repurchase Intention of Audiences of the CPBL
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 96 === The games of the Chinese Professional Baseball League(CPBL) started playing until now had stepped into 19th years. However, affected by the negative news which caused by gambling on the games, the population of the audience had decreased rapidly from million...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9uz9g2 |