The Relationship of Spokes-Characters, Trust, Emotional Attachment and Brand Attitude: The Moderating Effect of Brand Experience
碩士 === 國立臺北大學 === 企業管理學系 === 96 === This research discusses the interplay among spokes-characters, trust, emotional attachment and brand attitude. This research assumes that brand experience interferes with the influence on trust, emotional attachment and brand attitude with the types of spokes-char...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45047379167078159205 |