The Relationship of Spokes-Characters, Trust, Emotional Attachment and Brand Attitude: The Moderating Effect of Brand Experience
碩士 === 國立臺北大學 === 企業管理學系 === 96 === This research discusses the interplay among spokes-characters, trust, emotional attachment and brand attitude. This research assumes that brand experience interferes with the influence on trust, emotional attachment and brand attitude with the types of spokes-char...
Main Authors: | Yu-Ju Su, 蘇鈺茹 |
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Other Authors: | Kung-Hung Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/45047379167078159205 |
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