The Influence of Brand Endorser Credibility on Brand Image and Customer Perception Value－ A case of ASO
碩士 === 國立臺北大學 === 企業管理學系 === 96 === Making a right endorser choice enhances brand image powerfully. An endorser of influence can not only absorb customer attention but also advance brand awareness fast. A couple of ASO ads use supermodels in order to rebuild a new brand image with fasion. The purpos...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42078084297091774114 |