The Effect of Virtual Spokes-Character Type upon On-Line Advertisements
碩士 === 國立臺北大學 === 企業管理學系 === 96 === Previous research rarely examines the advertisement effects of computer-generated imagery. To fill the research gap regarding spokes-characters, this study examines the rarely discussed influence of lip-synchronization in on-line advertisements. This study tests d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86284684352866413039 |