Linking Cross-functional Integration and Market Knowledge to New Product performance: The Moderating Effects of Product innovativeness and External Environment
碩士 === 國立臺北大學 === 企業管理學系 === 96 === This thesis aims to discuss the moderating roles of contextual factors –product innovativeness and external environment- on the relationship between cross-functional integration and market knowledge in new product development. This study collects data from technol...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82404693093295921247 |