The influence of Virtual Direct Experience(VDE）, AD Message Appeals, and Virtually Experiential Products on On-line AD Effectiveness
碩士 === 國立臺北大學 === 企業管理學系 === 96 === In traditional physical advertising channel, firms use advertising message and direct experiences to communication with customers. The message in advertising is capable of affecting customers’ desires for products and their attitudes toward advertising. However, v...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/64681469787799494601 |