THE IMPACTS ON PARTNERSHIP AMONG MARKETING CHANNEL MEMBERS: HOME APPLIANCE MARKET SUPPLIER-DEALER SYSTEM AS AN EXAMPLE
碩士 === 國立臺北大學 === 企業管理學系 === 96 === As of change with marketing channel, it has led to highly intense competition among sales channels of home electric appliances in Taiwan. As for conventional dealers, they are being gradually replaced by large-scale 3-C hypermarket and mall, while its market share...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13535514333987494117 |