A Study on the Effects of Internet Marketing and Perceived PurchaseBenefits on Consumers’ Purchase Intentions: The Case of TaiwaneseInternet Bookstores
碩士 === 國立臺北大學 === 國際企業研究所 === 96 === The publishing industry is a long-established industry. It represents the passing on of knowledge and culture from generation to generation. In the era of the Internet, it has become one of the most highly regarded industries. The main purpose of this research is...
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| Format: | Others |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16549395724909084665 |