The Influence of Online Brand Personality to Online Brand Equity
碩士 === 國立臺北大學 === 資訊管理研究所 === 96 === Based on the extreme growth in online business, comprehensive applications have been originated by many online companies to attract online users. Therefore, four research questions were proposed to further exploration, first, what brand personality do internet us...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54694277338342679295 |