Click-through Rate and Behavior after clicking of Internet Advertisement- An Exploratory Study
碩士 === 國立臺北大學 === 資訊管理研究所 === 96 === Internet Media become the second largest media in recent years, and everyone is more depend on internet. The most popular advertising format on the internet are display-related ads and search ads, search ads revenues accounting for 41 percent on 2007 full year re...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79672425168525156221 |