USING PRODUCT FUNCTION MATRIX FOR MARKETING STRATEGY IN BANKNOTE ACCEPTOR INDUSTRY
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 96 === Banknote acceptor industry is studied in this marketing strategy research. Base on STP theories, product function matrix (PFM) is used to analysis the relation between markets and products. After understanding the requirement of different segments, PFM is u...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37925948070517758861 |