Tourism Marketing Strategies of Festivals—A Case Study on I-Lan International Children’s Folklore and Folkgame Festival
碩士 === 國立臺北大學 === 公共行政暨政策學系碩士在職專班 === 96 === In recent years, community, business organizations, local and central government constantly hold all kinds of events and activities for celebrating holidays and promoting tourism in order to distinguish and improve their popularity and reputation. For en...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79065068033992017762 |