The Impact of Product Placement in Personal Blog, Brand Awareness and Product Involvement on Advertisement Communication Effect
碩士 === 國立臺中技術學院 === 事業經營研究所 === 96 === With the time of Web2.0 is coming and the development of the Internet is growing, Blog brought a new market and the commercial potential of Internet, make the advertisement market is more and more important in Blog. The study use experimental design method to u...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11100159432654503951 |