The Construction and exclusion of the SymbolicMeanings of Consumption: A case study of thePresident Starbucks Coffee Corporation in Taiwan
碩士 === 臺灣大學 === 國家發展研究所 === 96 === The thesis aims to observe the symbolic meanings that the President Starbucks has constructed and excluded through the positions of business, consumers and the researcher. This study wants to understand how some meanings of Starbucks consumption are possibly exclud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89212446078761940789 |