Quantity Discount under Price and Service Competition – A Generic Brand Incentive Policy for Retailer Efforts
碩士 === 國立臺灣大學 === 工業工程學研究所 === 96 === This study develops an incentive policy in the form of quantity discount that takes into consideration retailer service efforts. In observing the behavior and interaction of manufacturer–retailers–customers, a quantity discount under price and service competitio...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92992935363136628198 |