The construction and effects of“Chien-Ming Wang Phenonmenon”：A Glocalization Perspective
碩士 === 國立臺灣大學 === 社會學研究所 === 96 === Abstract This research tries to understand the“Chien-Ming Wang Phenonmenon” and its effects on fans’ identity, through Robertson’s “glocalization” theory. First, I have uncovered the development of MLB, from 19th to 21th, focusing on its path of becoming a typ...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29774093066937339181 |