Only the wearer knows where the shoe pinches: The asymmetric adaptation of reference point
碩士 === 國立臺灣大學 === 財務金融學研究所 === 96 === According to prospect theory (Kahneman & Tversky, 1979), gains and losses are measured from current wealth, which serves as a reference point. People are risk seeking in the domain of losses and risk averse in the domain of gains. The current experiment was...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09321538732075858143 |