Only the wearer knows where the shoe pinches: The asymmetric adaptation of reference point
碩士 === 國立臺灣大學 === 財務金融學研究所 === 96 === According to prospect theory (Kahneman & Tversky, 1979), gains and losses are measured from current wealth, which serves as a reference point. People are risk seeking in the domain of losses and risk averse in the domain of gains. The current experiment was...
Main Authors: | Chao-Chung Hsieh, 謝朝忠 |
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Other Authors: | Shean-Bii Chiu |
Format: | Others |
Language: | en_US |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/09321538732075858143 |
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