The FAIRSERV Model and Customer Satisfaction: From Trust and Perceived Customer Value Perspective
碩士 === 國立臺灣大學 === 商學研究所 === 96 === The most prevalent conceptualization of service evaluation is the SERVQUAL model. However, recently scholar (C. Carr, 2007) proposes a new model, the FAIRSERV model, which indicated that when consumers evaluate service performance, they are interested in not only s...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06455601178219473355 |