The Effects of Consumers'' Self-activated Corrective Behavior on Product Judgments: Bias Identification and Correction Execution
碩士 === 國立臺灣大學 === 商學研究所 === 96 === The current study is aimed to investigate the underlying mechanism of consumers’ bias correction behavior. Different from previous correction studies which used to focus on the influence of context to correction direction and behavior, the present research tries to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29551167152380854317 |