Marketing Strategy of Culture Creactive Industry -Take National Center for Traditional Art for Example

碩士 === 國立臺灣大學 === 商學研究所 === 96 === In Taiwan, the first “economic miracle” was created by “manufacture competency in the process of economic development.But the past competency is no longer exist, how can Taiwan use its own resources to creat economic prosperity again? The high value-added of cultur...

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Bibliographic Details
Main Authors: Wan-Ting Su, 蘇琬婷
Other Authors: 游張松
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/78549319081858753145