A Study of Initial Stage Marketing Strategy for Taiwan''s Medium and Small Exporters in Emerging Market

碩士 === 國立臺灣大學 === 商學組 === 96 === For two decades, the economy of the emerging market has grown up rapidly. This paper intends to provide suggestions about the initial marketing strategy for Taiwan''s Medium and Small Exporters in Emerging Market. After consulting with many leaders from dif...

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Bibliographic Details
Main Authors: Cheng-Ta Sun, 孫正大
Other Authors: Chen-En Ko
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/15879891426861243068