The Influence of Nostalgia Types on Advertising Effectsunder Different Product Visibility
碩士 === 國立臺灣大學 === 商學研究所 === 96 === The main objective of this study is to examine the influence of nostalgia types on advertising effects under different product visibility. Also, nostalgia proneness and gender are considered as two moderators. Through the examination of these effects, the study pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21317883855370109215 |