Heterogeneity Analysis on Word-of-Mouth EffectThe Case of American Movie
碩士 === 國立臺灣大學 === 國際企業學研究所 === 96 === Sales of innovative products for the successful enterprises accounts for more than 60% of total sales, therefore, new product development is the key to success for a company in the modern business world. Being limited by various non-quantifiable external environ...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89122671667064232165 |