A Case Study on the Business Model and Transformation of a Handset Manufacturing Company

碩士 === 國立臺灣大學 === 國際企業管理組 === 96 === As profit margin becomes slim, how to create value through establishing a blue ocean strategy has been a management mandate for almost every electronics companies in Taiwan. Based on a real case, MI, this research explores factors that determines a successful tra...

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Bibliographic Details
Main Authors: Ming-Chun Chang, 張敏君
Other Authors: 李吉仁
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/56513241727252963138