Research on Customers'' Buyer Behavior for Home Appliances - A Case Study on Taiwan''s 3C industry
碩士 === 國立臺灣大學 === 國際企業管理組 === 96 === Taiwan market is full with many appliances brands. According to brand proposition, products made by Taiwan, Korean and southeast countries (sourced countries) are pricing at middle to low; products come from Japan, American and Europe are at middle to high. The s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02257287640359477160 |