Printed Media Service Innovation - Using Interactive Newspaper as Example

碩士 === 國立臺灣大學 === 資訊管理組 === 96 === Global printed media industry has experienced that revenue trend is down, the challenge of higher operation cost and new merging media technology penetrated into the market now, however, printed media has tried to develop new business strategies and model through n...

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Bibliographic Details
Main Authors: Fang-Hsiang Hsiao, 蕭芳祥
Other Authors: Seng-Cho T. Chou
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/77856204591859301612