The Critical Success Factors of Corporate Blogs based on Dynamic Capability Theory
碩士 === 國立臺灣大學 === 資訊管理組 === 96 === With the prevalence of blog phenomenon in the Internet in recent years, many enterprises are attracted by the trend. They look upon enterprise blog as a communication channel to build loyalty and address customer comments and concerns. What the application value of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27657813148704605288 |