The Business Strategy on Retail Customers:A Case Study of a Consumer Product Company
碩士 === 國立臺灣大學 === 會計與管理決策組 === 96 === In the past, Consumer Product Companies put lots of their efforts and resources in product innovation and marketing aiming for fitting consumers’ need. However, the development of modern trade in Taiwan nowadays forces the Consumer Product Companies to extend th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/72200609135667346934 |