The Communicative Power of Model House in Consumer’s Purchase Decision
碩士 === 國立臺灣科技大學 === 工業管理系 === 96 === Housing is a high-involved product. The decision-making process of consumers is extremely complicated. The consuming behavior also includes a number of elements. In factors that affect purchase intention, brand is a distinct indicator besides house features that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74970795594165601381 |