Assessing the Roles of Referent of Focus and Product Involvement on Purchase Intent for Consumers with Varying Levels of Allocentric Tendency
博士 === 國立臺灣科技大學 === 企業管理系 === 96 === There has been increasingly discussion of the role played by cultural knowledge in guiding the construction of meaning from a stimulus. The present work, conducted in a collectivist culture, contributes to our understanding that the way an individual’s allocentri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41293646321033341004 |