The Antecedents and Consequences of Customer Loyalty in Financial Services Industry-Online Model and Offline Model
博士 === 國立臺灣科技大學 === 企業管理系 === 96 === This dissertation aims to investigate the antecedents and consequences of customer loyalty in financial services industry. Through comparing online model and offline model, this study wants to achieve three objectives. The first one is to identify if in-store ser...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74136328280151098500 |