A Study of Antecedents of Electronic Word-of-Mouth Dissemination
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === Word-of-Mouth (WOM), which has a very strong and terrible force, has always been considered as the most influential source of information. Everyone knows that, but no one could really understand it (吳書榆 2006). Through the Internet, people could not only learn new...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38915038251837352870 |