The Study of Internet Book Reviews and Book-Borrowing Intention
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === This paper reports an in-depth interview into the effect of the characteristics of Internet book reviews on book-borrowing intention. The research posts an announcement on www.yumau.com, PTT bulletin board system, and NTOU bulletin board system to invite intervie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90107068371678550903 |