Measuring the Perceived Brand Equity of Consumer by Conjoint Analysis - An Example of Notebook Market
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === In Taiwan, the conventional manufacturing industry contributed the major economics growth in the past. When the era of knowledge economics comes, the industry structure changed to the electronics and high tech outsourcing industry. And now, the companies in Taiwa...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44439735957771146030 |