The Influence of Opinion Leaders—A Study of Direct Selling Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === The purpose of this research is for the discussing the degree of influence from opinion leader to the process of consumer strategic decision making, while applying those companies which take interpersonal marketing as their main strategy, such as direct sale indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98610068764051162755 |