A Study on Advertising Effectiveness of Television Media Using Vlogs
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === The emergence of Vlogs keeps divvying the viewing time of television media. How to bring the audiences back by Vlogs is the direction that television media makes great efforts actively. Therefore, this study develops a model of Vlogs' advertising effectivene...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10169735098004973848 |