The influence of similar headlines on the products endorsed by spokespersons
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === In practice, many advertisements adopt implicit tactics to stimulate the consumers favorably toward the product; however, there are few advertisements using similar headlines to stimulate consumers’ attitude directly. In the past, researches emphasized the goodne...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79876895599220272881 |